Content planning
A plan of what to post and why, based on what your business offers and who you want to reach.
Service · Social media management
Social media management for small businesses
Content planning, captions, scheduling and page management, so your social media stays consistent without taking over your week.
Overview
How I approach it
For most small businesses, the hard part of social media is not any single post. It is deciding what to post, finding the time to do it and keeping it up month after month.
I plan the content, write the captions, schedule and publish, and keep the page tidy. Because I also design creatives, the content and visuals are planned together rather than separately.
What is included
What you can expect
Content calendars
A monthly calendar so you can see what is going out and when, and approve it in advance.
Caption writing
Clear, natural captions in your brand voice, with a sensible call to action.
Scheduling and publishing
Posts scheduled and published on the agreed days, so the page stays active.
Page management
Keeping profiles, bios, highlights and links up to date and consistent.
Content coordination
Collecting photos, offers and updates from you, and turning them into ready-to-post content.
Best for: Small businesses that want a steady, organised social media presence without running it themselves.
Process
How a project runs
- 1
Discovery
We talk through your business, audience, current pages and what you want social media to do for you.
- 2
Monthly plan
I prepare a content calendar for the month, which you can review and adjust.
- 3
Create and approve
Creatives and captions are prepared for your approval before they go live.
- 4
Publish and review
I publish on schedule, and we review what worked so the next plan improves on it.
Scope · Ongoing monthly support
A monthly plan, reviewed regularly
This is agreed as a monthly arrangement: the platforms, the number of posts and what I handle. We review it each month, and agree up front how to adjust, pause or stop.
Included
- A monthly content plan and calendar
- Captions and scheduling for the agreed posts
- Publishing and basic page upkeep
- Coordinating content with you
- A short monthly review of what was posted
Not included
- Guaranteed follower, lead or sales growth
- Paid advertising management
- Designing creatives, unless agreed (or add social media design)
- Replying to customer messages around the clock
Related work
Examples from my portfolio
This collection shows the creative side of the content I produce. Every account needs a different plan, so I discuss the scope before agreeing on anything.
FAQ
Questions about this service
Mainly Instagram, Facebook and LinkedIn. Tell me where your customers are and we can decide what is worth your time.
No, and I would be cautious of anyone who does. I focus on consistent, useful content and sensible organic growth support. Results depend on your market, your content and time.
Yes. You see the calendar and the content before it is scheduled, and can change anything.
Paid advertising is not part of this service at the moment. If that changes, it will be listed here.
Start a project
Want your social media handled?
Tell me about your business and the pages you have, and we can work out what a manageable plan looks like.
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