Case study · Company website

UiEdge: building with an edge

A website for a software development and digital services studio in Calicut, Kerala, built to explain a wide range of services clearly and make it easy to start a project.

Client
UiEdge
Type
Company website
Role
Website design and development
Based in
Calicut, Kerala

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UiEdge website hero: Building digital experiences with an edge, with a three-dimensional green IE logo on a dark background

The brief

Many services, one clear story

UiEdge builds custom software, websites, UI/UX and product design, digital marketing, and runs a small academy. That is a lot to explain on one page, to visitors who each arrive with a different need.

The website had to introduce the studio quickly, show real work, explain how a project runs and make starting a conversation easy from every section.

Design system

Near-black, one confident green

Dark sections and a single bright green give the site its edge, with cream panels to let the content breathe. Headlines use Bricolage Grotesque, with Instrument Serif italics for emphasis, DM Sans for body text and DM Mono for small labels.

Ink#0C110DDark sections and page background
Signal green#29DE6FButtons, highlights and key actions
Forest#1CA34FItalic accents on light panels
Panel#162019Cards on dark sections
Cream#F0F2ECLight sections and cards

The first screen

An introduction and a next step

The hero states what UiEdge does in one line, offers two clear actions and shows the studio mark in 3D, with client logos directly beneath.

UiEdge about section: Good ideas deserve better digital experiences, with service tags and a Design plus Build tile
Introducing the studio, with highlights and local time

Services

Six services, each with its own card

Every service has a card with a short description, a signature line, the topics it covers and its own call to action, so visitors can find what they need without reading everything.

Services, part 1Open full size
UiEdge services section showing the UI/UX Design and Website Development cards
Services, part 2Open full size
UiEdge services cards for Custom Software Development, Digital Marketing, Product Design and UiEdge Academy

Process

From first conversation to final delivery

A four-step timeline sets expectations early: discover, plan and design, build, then launch and support.

UiEdge process timeline with four steps: Discover, Plan and Design, Build, and Launch and Support
The four-step process

Foundation and tools

Helping clients understand the approach

A simple growth chart explains how the pieces fit together, followed by the tools used across design, frontend, backend, CMS, analytics and marketing.

UiEdge section titled Build a stronger digital foundation, with a growth chart from Understand to Improve
Build a stronger digital foundation
UiEdge tools section listing design, frontend, backend, CMS, analytics and marketing tools
The right tools for the job

Below the fold

Learning, answers and a clear way to start

Further down, the UiEdge Academy shows beginner and intermediate courses by topic. Common business challenges, the ways of working together (project-based, ongoing support and maintenance), an FAQ and a contact form follow, so visitors can move from curiosity to an enquiry on one page.

Visit the UiEdge website

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