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My role UI/UX design and frontend development
Case study · E-commerce
Ru Antique Jewellery: wear the stone
An online store for a handmade natural gemstone jewellery brand, built around one idea: wear the stone, carry the meaning.
The brand
Handmade, one piece at a time
Ru Antique Jewellery makes natural gemstone jewellery for everyday wear. Every piece is made by hand, no design is repeated, and custom orders are welcome.
The store needed to feel like the jewellery: rich, warm and personal, while still making it easy to browse, trust and buy.
Design system
Gold on charcoal, set in serif
A warm palette lets the stones carry the colour. A decorative mandala motif and a gold logo mark add a crafted feel without competing with the photography.
Charcoal
#1C1A18Dark sections, textGold
#C5A880Accents, buttonsTerracotta
#B5654AHighlightsChampagne
#F5E6D0Soft backgroundsWarm white
#FAF8F5Page backgroundAaEB Garamond: editorial headings, quotes, category titles
AaInter: navigation, buttons and interface text
Collections
Shop by what you wear
The home page leads with a clear promise and two actions, then opens into the three main collections: necklaces, bracelets and earrings. The menu also covers pendants, prayer beads and matching sets.
Products
Let the stones lead
Product photography sits on a clean grid with plenty of space, so colour, texture and detail are the first thing a shopper sees.
Trust
Straight from the earth
A sourcing section traces each material to its origin, so authenticity is visible before anyone reaches the checkout.
BurmaRuby & jade
MadagascarAgate & quartz
EthiopiaOpal
MexicoCarnelian
ItalyCoral
PolandAmber
Great quality, I have worn this piece of jewellery with all kinds of attire.
I recently purchased a stunning ruby necklace, and I could not be more thrilled!
Handcrafted with careEach piece individually made
Certified gemstonesAuthenticity guaranteed
Secure checkoutEncrypted & protected
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