01
Visual and UI design
Visual and UI design in Figma.
Case study · Website design
iOSS: repositioning for the AI era
A full company website, designed and built from scratch for a rebrand: from the visual direction in Figma to the production frontend.
The challenge
Repositioning an open-source giant for the AI era
iOSS was repositioning from an open-source software services company to an AI-focused platform. As the brand evolved, the website needed to evolve with it and lead with the new direction from the first screen.
The redesign covered the full site, from visual direction in Figma to the production frontend in HTML, CSS, and JavaScript. The aim was a modern, responsive site that carried the new AI positioning across every page and gave each product and service a clear place to live.
Role on the project
Design and build
This project covered both the design and the build. Working across both kept the shipped site true to the mockups and made iteration faster.
02
Component system
A reusable component system.
03
Frontend
The full frontend in HTML, CSS, and JavaScript.
04
Responsive layouts
Responsive layouts across 5+ breakpoints.
05
Delivery
Cross-browser testing and production deployment.
The brief
Expressing the rebrand direction
The rebrand set the direction. The site had to express it through a cohesive digital experience.
Position
Lead with AI
Clearly identify iOSS as an AI platform from the first interaction.
System
Build a library
Build a modular component library in Figma and code.
Consistency
One visual language
Establish a visual language that holds across 10+ pages.
Reality
Match the vision
Deliver a production-ready site that matches the vision perfectly.
Responsiveness
Every device
Ensure flawless performance from mobile up to massive desktops.
Before and after
From light to bold
The result
The redesigned website
Scroll through the pages below, or open them full size.
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This project is an example of my website design and development work.
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