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Case study · Website design

Harvestly: fresh groceries

A landing page design for a fresh grocery delivery brand selling produce, pantry essentials, dairy and household favourites.

Project
Website design concept
Type
Grocery delivery landing page
Scope
Hero, categories, how it works, quality, FAQ and call to action
Harvestly landing page hero: Fresh Groceries. Thoughtfully Delivered., with fresh fruit and floating green leaves

The design

A clear promise, then the details

The page opens with a simple promise, "Fresh Groceries. Thoughtfully Delivered.", set over fresh fruit and soft green leaf accents.

It then moves through product categories, how the first order works, product quality, frequently asked questions and a final call to action.

Harvestly category showcase: fresh vegetables, seasonal fruits, dairy essentials, bakery and breakfast, organic choices and meat and seafood
One grocery store, every essential covered.
Harvestly how it works section: what happens after your first order, with freshly delivered, time saved and a better routine
What happens after your first order.
Harvestly Harvest Fresh Picks section with a full-width photograph of fresh fruit and vegetables
Harvest Fresh Picks.
Harvestly dark section explaining why its products are better, with six benefit points around a green leaf
Why the products are better.
Harvestly quality sections: freshness you can trust, fresh from source and what is delivered with every order
Freshness, sourcing and what comes with every order.

Design notes

Bold produce photography, quiet layout

Large product photography and green leaf accents carry the fresh theme, while the dark sections add contrast between the lighter content blocks.

Short headings, generous spacing and simple cards keep each section easy to scan.

Harvestly FAQ section: Got questions? We are here to help
Frequently asked questions.
Harvestly call to action: Ready to Fill Your Cart? on an orange background with splashing fruit
Closing call to action.
Harvestly row of fresh produce photographs with short captions
Produce gallery.

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